About Us

Rose gold pearls with 'Feel Good on Purpose' text on a gradient background

At Aura Vitana, we are passionate about creating handcrafted beaded jewellery and accessories that celebrate individuality and well-being.

Each piece is thoughtfully designed in a variety of styles, including exclusive one of a kind / one off collections and pieces, infused with positivity and intention.

Our Mission

Purposefully handcrafted beaded jewellery to help you feel good on purpose inside and out with the natural energies of semi precious gemstones.

  • Gemstones With Meaning

    Let’s explore the potential of semi-precious gemstones.

    Imagine..., the tranquillity of Amethyst aiding your sleep and easing stress; the grounding strength of Black Tourmaline offering protection; the energy of Carnelian to encourage creativity, promote vitality and emotional stability, or the soothing touch of Amazonite alleviating worry, fear and doubt.

    Our beads are thoughtfully chosen not only for their beauty and visual appeal, but also for their diverse range of potential healing, spiritual and wellbeing benefits.

    Each gemstone offers its own unique benefits and traditional associations.

  • Four stones with motivational words engraved on them, placed on a textured surface.

    Empowerment and Expression, Beyond Beads.

    At Aura Vitana, people are at the heart of everything we do and we strive to uplift and enhance the lives of others.

    We're very passionate about crafting handmade beaded jewellery and understanding its power to inspire individuals to feel good within themselves; showcase their unique and personal style; make a confident statement; express themselves and cultivate a sense of wellbeing and empowerment.

  • 'Feel Good on Purpose' Jewellery, with Intention.

    Passionate about the power of connection and nurturing your inner self, we believe the journey of personal restoration is vital for healing and wellbeing.

    We pour intention and attention to detail into every handmade piece of jewellery and accessory we make, creating gentle reminders of your path to healing and wellness, aiming to bring a sense of balance to your life and empowering you to 'Feel Good on Purpose' inside and out.

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Our Story

This is where it all began, in Canada.

At the heart of our brand is a personal story of challenges with depression, stress and anxiety and how wearing semi precious beaded jewellery supported health and wellbeing.

As a lover of semi precious beaded jewellery and crystals, the properties and benefits of wearing semi precious beaded jewellery alongside therapy and medication really helped with finding solace and healing.

Following several trips to Canada, the thought of making our own beaded jewellery came when we visited in 2015 and several conversations with family.

Making jewellery was a therapeutic outlet that soon blossomed into a creative venture where passion met craftsmanship.

After several years of staying on the handmade jewellery journey, what started off as a therapeutic outlet back then has developed into Aura Vitana today.

Product Preparation


At Aura Vitana we believe in positive energy, so as a final touch, each of my pieces are cleansed before dispatch, ensuring they arrive ready to connect solely with you and embrace your personal energy.

Art in Each Piece

Our handmade pieces radiate creativity, offering you a personal touch in every accessory.

Most of our jewellery showcase the natural artistry found within the beads themselves, where unique markings, designs and captivating lines create miniature works of art.

Testimonials